We retired this podcast, because we couldn't parse it for 10 consecutive times.
Location-based digital marketing podcast >>> Dave Eddy interviews a range of clever marketers and business owners to bring you all the latest and most effective online marketing tactics, digital marketing technologies, and even offline marketing ideas for location-based business growth. This fun, insightful marketing podcast is also about helping traditional small businesses adapt and innovate with the power of online marketing technology, SEO and social media. The Location Station Podcast is for small and medium sized company owners, multi-location brand marketers + anybody who wants to grow their share in localised markets (Online AND offline). From dentists to airports, plumbers to shopping malls, if location is important to your customers, this is the marketing podcast for you. Here are some of the fantastic guests we have interviewed so far: Microsoft’s search marketing expert Purna Virji, Marketing Artificial Intelligence Institute founder Paul Roetzer, Leading Facebook marketing expert Jon Loomer, Adam Franklin, social media speaker and author of Web Marketing That Works, ex-Facebook and Twitter employee / brand storyteller and author Nick Bowditch, David Jenyns, author of Authority Content, Mike Rosenbaum, Deals Direct founder and sharing economy innovator Spacer, Guy Marion, the CMO of marketing automation platform Autopilot. The tone of the Location Station podcast is a bit irreverent, cheeky and fun, but above all – informative and useful (I hope!) Sometimes we get a bit nerdy and dive into some technical marketing speak, but I try to keep the topics easy to understand so you can actually go and implement the stuff we learn from our guests. Some of the location-based marketing strategies and stories we cover include: Location-based marketing technology, Facebook Ads for Localised Engagement, Local SEO and link building, Digital analytics, call tracking and reporting, Google Adwords Pay Per Click Search Engine Marketing, Database marketing and automation, Business Websites and User Experience Design, Beacon technology for local marketing, Artificial Intelligence for Local Marketing, Virtual reality, augmented reality and mixed reality for marketing, Joint Ventures and Business Partnerships, Blogging and podcasting for local business, Online reputation management and reviews, Local marketing strategy, Business storytelling, branding and design, Content marketing and storytelling, Peer-to-Peer / Sharing Economy Marketplace Marketing, Drone technology for marketers, Local business online video marketing, Digital Marketing for Local Retailers, Customer service “hacks”, Local franchise marketing, Social media advertising and contests, Direct mail lead generation, Local display advertising and retargeting, Mobile marketing, advertising and SEO, Local business growth hacking and guerrilla marketing, Marketing tools and apps, Offshoring your marketing team, Reviews and reputation management, Local online marketing for franchises and corporate brands, Lead aggregators, directories and classifieds marketing, Instagram marketing for local businesses, Pinterest marketing for local businesses, Snapchat marketing for local businesses, Loyalty programs and many more… We’d love for you to subscribe to our podcast and share it with anybody who could do with some marketing help. If you've listened and enjoyed the content, please leave us a review to help more people discover the podcast! Got a topic or story you'd like us to cover on the show? Email your idea to us at podcast@vicinity.marketing. Thanks for listening! :) P.S. To keep updated with occasional updates, free resources and a whole heap of other fun stuff make sure you subscribe at http://thelocationstation.com
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2017-08-23 |
#39. Choosing a Marketer Who Understands Your Business with Josh Cobb If you're going to hire someone to help with your marketing, make sure they not only care about your business but also understand what is happening within your market. Josh Cobb specialises in real estate agent marketing, helping real estate agents and... |
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2017-08-22 | Do you really know what you're getting out of your marketing and advertising spend? Phone call tracking is nothing new, but there are definitely some exciting and innovative things happening in this area. Our guests today, Nancy and Madelyn from CallRa... |
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2017-07-31 |
🛍 #37. Retail's Last Mile: Will Amazon Kill Local Businesses? Listen up because this next conversation is important! This episode is a must for any business owner who sells products online and needs to be across what's current in the e-commerce industry. For our Australian listeners who sell online, this conversa... |
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2017-07-20 |
🏆 #36. Local Facebook Optimisation & Facebook "SEO" Marie Page Pt 2 In this episode, we will be discussing how to optimise your Facebook page if you're a business with a local presence. Our guest will share with us insights into why Facebook business page optimisation is going to become more important in the future as ... |
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2017-07-20 |
🚀 #35. Facebook Algorithms & Getting Seen in the News Feed! Marie Page Pt 1 In this episode, we talk about the Facebook news feed algorithm and why it matters. We will look at the broad 5 factors of the Facebook news feed and why they display certain content to Facebook users. We will dive into how to craft your Facebook posts... |
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2017-07-20 |
🚗 #34. Are Localised Uber Clones the Future of Ride Sharing with Andy Tryba Today's podcast guest shares his story about how he founded a localised tech startup that was born out of a need for ride sharing alternatives when Uber left Austin, Texas overnight and left hundreds of Uber drivers jobless. Andy Tryba from RideAustin ... |
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2017-07-19 |
⏲ #33. Community Building, Innovation + Being a Nonboring Brand Our guest on today's podcast shares how she's grown a very different accounting firm by focusing on technology and community. Steph Hinds will share with us her fantastic insights on how traditional business owners can be innovative with their brand po... |
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2017-07-19 | We wanted to check in with our much-loved listeners and see what you think about our podcast! How are you enjoying the content so far and what do you think of the guests we've had on the show? Feel free to let us know your thoughts! We're enjoying crea... |
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2017-06-01 |
✉️ #31. Facebook Messenger Marketing, Ads & Bots with Molly Pittman This episode is a must listen for any business or brand who needs to communicate with their customers. We learn about why Facebook Messenger and chat apps are an essential part of any business's marketing strategy. We get into ways to practically use F... |
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2017-05-31 |
🎙 #30. Podcast Marketing & Should I Start a Podcast with Ronsley Vaz For this episode, Dave got the crazy idea that it would be fun to interview our guest about podcast marketing via Facebook Live. Turns out, recording an episode this way may not have been the best idea due to audio troubles, but how do you know an idea... |
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