Inside PR

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Episodes

Date Title & Description Contributors
2021-12-14

  Inside PR 557: Trends We’re Watching in 2022

Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognosti...
  Martin Waxman author
2021-11-10

  Inside PR 556: Protecting Your Intellectual Property

Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that w...
  Gini Dietrich author
2021-10-20

  Inside PR: Is Facebook decaying from the inside?

In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an ...
  Joe Thornley author
2021-10-06

  Inside PR 554: Social Content Meets the Sound of Silence

Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape t...
  Martin Waxman author
2021-09-23

  Inside PR 553: Ethically, Legally, Responsibly

Ae talk about the PR Writer’s Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.
2021-09-07

  Inside PR 553: Envisioning Your New Workplace

It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, stayin...
  Martin Waxman author
2021-09-02

  Inside PR 553: The Future of the PR Industry

On this episode 553 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.Continue Reading → The post Inside PR 553: The Future of the PR Industry appeared firs...
  Gini Dietrich author
2021-07-29

  IPR 550: The Plumbing of the Internet

On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continue...
  Gini Dietrich author
2021-07-14

  IPR 549: Why do Some PR Pros Do Bad Things?

Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who ar...
  Martin Waxman author
2021-06-17

  IPR 547: Favorite Tools for Comms Experts

On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about t...
  Gini Dietrich author