FIR Podcast Network

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Episodes

Date Title & Description Contributors
2024-12-26

  FIR #442: Justin Baldoni's Attack on Blake Lively Explains Why PR is a Dirty Word

Astroturfing, smear campaigns, social media manipulation, unauthorized release of private information, defamation, character assassination, whisper campaigns, media planting, and gaslighting. These activities are undertaken by the seamiest, most ethica...
2024-12-23

  ALP 255: What the Q4 SAGA Survey tells us about agency talent

In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners.Continue Reading → The post ALP 255: What the Q4 SAGA Survey tells us about agency talent appeared first on FIR Podcast Network.
2024-12-23

  FIR #441: PR, AI, and Social Media Are All Shook Up

The world’s biggest PR agency laid off five percent of its global staff. It’s a sign of the headwinds facing the industry, including reduced opportunities for earned media, which is what PR agencies spend a lot of their time trying to achieve. We’ll ex...
2024-12-20

  FIR #111: Professional Communication as a Leadership Foundation

The communication function offers practitioners a rare opportunity. It is one of the few roles in any organization involved in every aspect of the business. In this Circle of Fellows panel, you will hear international perspectives on how the role of co...
2024-12-18

  FIR #440: Experimenting for Influence

Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-m...
2024-12-16

  ALP 254: Agency owners need to put themselves in other people’s shoes

In this episode, Chip and Gini delve into the importance of empathy in agency management.Continue Reading → The post ALP 254: Agency owners need to put themselves in other people’s shoes appeared first on FIR Podcast Network.
2024-12-13

  FIR #439: Agentic AI Tops Digital Trends for 2025

There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don't use lightly) work in 2025. The frontier AI models -- Chat...
2024-12-09

  ALP 253: Should your agency charge new clients a startup fee?

Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.Continue Reading → The post ALP 253: Should your agency charge new clients a startup fee? appeared...
2024-12-04

  FIR #438: Google's AI Overviews Upend SEO

It doesn't seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many pe...
2024-12-02

  FIR #437: AI Takes Root in the Workplace

Research finds that corporations no longer see AI as a novelty; it's a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of "For Immediate Release," Neville and Shel ...