FIR Podcast Network

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Episodes

Date Title & Description Contributors
2024-05-08

  FIR #405: GenZ's Connection with Influencers

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and ...
2024-05-06

  CWC 99: Modernizing leadership in meetings (featuring Brad Farris)

In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction. Continue Reading → The post CWC 99: Modernizing l...
2024-05-03

  FIR #404: Purpose Without the Peril

For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more ...
2024-04-29

  ALP 227: Building trust and letting your team shine

Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. Continue Reading → The post ALP 227: Building trust and letting your team shine appeared first ...
2024-04-29

  FIR #403: Does Marketing Need a Separate Ethics Standard for AI?

The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessa...
2024-04-28

  Circle of Fellows #103: Is It Worth the Time and Effort to Get a Communication Certification?

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Coun...
2024-04-25

  EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP

Let’s debunk a myth today: managing up isn't about sucking up. In our second installment of “In Your Corner,” our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. ...
2024-04-24

  FIR #402: Your Favorite Social Network Just Shut Down. Now What?

It has been five years since Google Plus closed down. While it never amassed the number of users of some of its rivals, many called it home and were cast adrift after its demise, unable to find an alternative that offered the same features and vibe. On...
2024-04-18

  FIR #401: The Battle Between PIOs and Journalists

While public corporations employ (or contract with agencies that provide) media relations professionals, government agencies are likelier to have Public Information Officers (PIOs). Agencies, however, are not the only entities with PIOs, who differ fro...
2024-04-12

  Love Them or Hate Them, Press Releases Can Still Deliver Value

In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the ineffectiveness of an event-related press release he received. To date, 42 comments have agreed, many coneming the utter uselessness of press releases and the incompet...