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Episodes

Date Title & Description Contributors
2016-07-10

  Category Vision

Find out what we think about Category Vision in this discussion between Category Management and Shopper Marketing experts Christine Edwards and Neil Hutton. A Category Vision is a future-based activity that considers trends and relevance and that enabl...
  BigRiver author
2016-07-10

  Generation Z

Discover how we are taking a proactive approach towards understanding Generation Z by listening to our team of Shopper Marketing and Category Development experts getting passionate about the next tranche of shoppers now lining up to disrupt today’s ret...
  BigRiver author
2016-06-22

  Category Management Basics - how to maximise returns

Listen to Big River Solutions’ Category Management gurus on the value of getting the basics right. Category Management has evolved from being heavy duty, expensive, template driven and exclusive to big multinational businesses. Today it is an exercis...
  BigRiver author
2016-04-19

  How do retailers tempt savvy shoppers to spend without slashing profit margins?

Have a listen to the third in our series of popular podcasts. Hear Big River’s Category Development and Shopper Marketing experts Simon Spicer, Jenny Munro and Neil Hutton discuss the evolution of in-store promotion in response to changes in shopper be...
  BigRiver author
2016-03-14

  The butcher, the baker, the candlestick-maker

Perhaps we haven’t retreated this far but shoppers are certainly not doing the huge weekly shopping trips that were a family event 20 years ago. Listen to experts from the Big Rivers team discuss this theme in our second podcast. Grocery shopping is n...
  BigRiver author
2016-02-23

  Discounters...Ignore or embrace

Big River Solutions is committed to being a leading provider of Category Development and Shopper Marketing services. Our range of solutions encompass project resourcing, interim and project management, brand positioning and development, pre and post ac...
  BigRiver author