Becoming THE Expert

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Episodes

Date Title & Description Contributors
2018-09-03

  Follow the Blue Line: Cycling the Algarve - Audiobook Sneak Preview

A sneak preview of the audio version of my latest book: Follow the Blue Line: Cycling the Algarve - due for release in October and currently available in Kindle eBook and paperback editions: [https://amzn.to/2Bed3tr](https://amzn.to/2Bed3tr). It's rea...
  Becoming THE Expert author
2018-03-14

  Why You Need a Mobile-First Marketing Strategy

I’ve been to more trade shows and conferences than I care to remember (and to be honest, most weren’t that memorable) but nothing could have prepared me for the event I attended last week in Barcelona, Spain. The Mobile World Congress was – and I’m no...
  Becoming THE Expert author
2018-01-09

  We Are All Publishers Now

If you thought about it for just one moment you’d be more careful with your output. Remember, we are all publishers now and this carries with it a significant weight of responsibility.
  Becoming THE Expert author
2018-01-03

  7 Things I Constantly Have to Remind Myself About

When you work in a multifaceted industry like marketing, it’s very easy to become distracted and lose focus on the job at hand. This can be dangerous because I believe that focus is the one thing that separates successful marketers from their more medi...
  Becoming THE Expert author
2017-12-06

  Becoming THE Expert - Episode 52 - Forget Bitcoin, I'm Investing in Content Marketing

I’m sure I’m not alone when I tell you, that other than the basic facts, I really haven’t got a clue about the cryptocurrency phenomenon. While I don’t know about Bitcoin, I do know about content marketing and will happily tell you that any investment ...
  Becoming THE Expert author
2017-11-29

  Becoming THE Expert - Episode 51 - How to Build a Successful B2B Holiday Marketing Drip Campaign

The holidays mean different things for different businesses. For those of you in the retail or hospitality sectors, you might be gearing up for the busiest time of the year. For others, you might be about to enter an end-of-year lull when nothing much ...
  Becoming THE Expert author
2017-11-24

  Becoming THE Expert - Episode 50 - Search for Your Content Marketing Heroes

I always compare content marketing output to a healthy pulse. It should be strong and regular. This means taking the time to create and publish a steady flow of content multiple times per week (or in some cases, multiple times per day). Anything less w...
  Becoming THE Expert author
2017-11-20

  Becoming THE Expert - Episode 49 - Content Marketing: The Innovators Friend

Innovative marketers flip the sales and marketing process on its head. Instead of “selling” a product or service, they let the customer “buy” it.
  Becoming THE Expert author
2017-11-07

  Becoming THE Expert - Episode 48 - Entrepreneurial Freedom

For many people, one of the main motivations behind starting their own business is the idea of the freedom it represents. In many ways, this is quite a bizarre concept because most of the small business owners I know are also some of the hardest workin...
  Becoming THE Expert author
2017-10-19

  Becoming THE Expert - Episode 47 - The Content Marketing Club

The Content Marketing Club is a members-only group delivering fresh, engaging and informative content direct to your email inbox every week and is designed to help you find the inspiration to create new and compelling content. For more information vis...
  Becoming THE Expert author