Wharton Customer Analyticast

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Episodes

Date Title & Description Contributors
2018-04-20

  Minimizing Uncertainty with Analytics

In this episode, Eric Bradlow and Teradata's Kathy Koontz recap a lively discussion at Wharton San Francisco that explores strategies that businesses can use to minimize uncertainty with analytics.
  Wharton Customer Analytics Initiative author
2018-01-11

  Squishy Numbers and New Projects for the New Year

Squishy Numbers and New Projects for the New Year by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2017-12-13

  Holiday Shopping and Retail Analytics

Holiday Shopping and Retail Analytics by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2017-11-29

  Analytics Advice: How to be a Data-Driven Business

This episode of the Analyticast was recorded from our Analytics Accelerator Summit. Visit wcai.wharton.upenn.edu for more information!
  Wharton Customer Analytics Initiative author
2017-10-06

  Inside the Industry with Brett Hurt

Inside the Industry with Brett Hurt by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2017-09-01

  Harnessing the Power of Weather Data with Earth Networks

Harnessing the Power of Weather Data with Earth Networks by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2017-04-26

  Special Edition Analyticast: WCAI Conference Preview on SiriusXM

Special Edition Analyticast: WCAI Conference Preview on SiriusXM by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2017-04-06

  "Guess Who"

Eric Bradlow discusses his recent work with "Anonymous Visits"
  Wharton Customer Analytics Initiative author
2017-03-22

  Data Challenge Wrap Up

Data Challenge Wrap Up by Wharton Customer Analytics Initiative
  Wharton Customer Analytics Initiative author
2016-12-08

  Can Google Trends Indicate Brand Health?

Drexel Marketing Professor, Elea Feit, talks about her new research that explores the relationship between brand attitudes and Google queries and what that means for marketers.
  Wharton Customer Analytics Initiative author