Added Value Podcast
We retired this podcast, because we couldn't parse it for 10 consecutive times.
- Website
- https://drawbridge.com
- Description
- A podcast about all things adtech, martech, advertising, digital, and technological. Come laugh a little while learning about life on the the front lines. Brought to you by Drawbridge.
- Language
- 🇬🇧 English
- last modified
- 2021-06-24 10:44
- last episode published
- 2017-03-22 02:04
- publication frequency
- 34.67 days
- Contributors
- Dockercast
- Owner
- Added Value Podcast
- Author
- Explicit
- false
- Number of Episodes
- 9
- Rss-Feeds
- Detail page
- Categories
- Technology
Recommendations
Episodes
| Date | Title & Description | Contributors |
|---|---|---|
| 2017-03-22 | Foursquare’s Tyler Simmons joins Haylee and Brian to kick off a new season of Added Value. The group discusses the evolution of Foursquare from small consumer app, to City Guide and Swarm, to a goldmine of location data. Between acapella jeopardy, Four... |
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| 2016-12-12 | Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s... |
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| 2016-11-21 | Mike Murphy joins the podcast today to talk all about millennials. Who are they? How do you market to them? Why should you care? Later, Haylee challenges Mike and her Gen-X co-host Brian to a “Who is more millennial?” quiz. Things get real personal, re... |
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| 2016-10-12 | Dini Mehta, Drawbridge’s new head of national sales, joins our hosts to share insights and opinions about life on the front lines. The trio discuss the exciting world of cross-device, trends in adtech/martech, digital identity, and the past five years ... |
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| 2016-09-19 | Drawbridge Head of Supply Mark Granger joins Haylee and Brian to talk about the history of programmatic ad buying and how supply-side can impact digital identity. The trio discusses Private Marketplaces (PMPs) and the value they can bring to advertiser... |
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| 2016-08-30 | Haylee and Brian talk with Bhumika Dadbhawala, head of business development at Drawbridge. The trio discuss the pressure from advertisers to know exactly where their digital ads are running. Later the group invites Mike Murphy from our marketing team t... |
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| 2016-08-08 | Haylee and Brian talk to Dominic Dunne, Drawbridge’s UK Managing Director, and New York-based Xiao Lin, Director of Client Strategy. The group digs deep into the effect of accents in the workplace, the differences (or lack thereof) in marketing technol... |
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| 2016-07-13 | Haylee and Brian talk to Kamakshi Sivaramakrishnan, CEO and Founder of Drawbridge, about her journey from academia to founding Drawbridge, her daily life, and her secret desire to be an account manager. Our hosts pull at Kamakshi’s competitive strings ... |
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| 2016-06-17 | Hosts Haylee Adkins and Brian Ferrario talk to Steph Yessler, lead Client Strategist at Drawbridge. The trio discuss the ecosystem’s passionate transition from “adtech” to “martech” and battling digital misconceptions like 1) mobile does not convert 2)... |
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