I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.
Date | Title & Description | Contributors |
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2022-04-13 |
Essential Communication Skills in the World of Biotech Venture Capital Susanna Harris talks about her communications role in the biotech venture capital world. |
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2022-03-29 | Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy. |
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2022-03-15 | You may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data delusion. |
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2022-02-28 | Lily Elsner talks about the path to her job as Head of Strategy at Arcturus, a startup working on small molecule drug development. |
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2022-02-28 | Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development. |
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2022-02-08 | Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like. |
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2022-02-01 | Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right. |
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2022-01-18 | Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged. |
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2022-01-04 | Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand. |
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2021-12-07 | Sandy Donaldson describes Impiricus, a platform for doctors to access resources for patient support. |
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