That’s right, For Dummies has turned 20! In November 1991, "DOS For Dummies" rolled off the press with 7,500 units and the yellow-and-black machine has not stopped since. Not even those closest to the brand could have anticipated the profound effect the brand would have on publishing and pop culture – everything from books to sound bites and placements in major motion pictures. But 20 years and 200 million books later, For Dummies is the most widely recognized reference series in the world and continues its goal of “making everything easier.”
Marc Mikulich, VP of For Dummies Brand Management, discusses the origin and history of the brand along with Dan Gookin, the author of the very first For Dummies book and Dr. Ruth, the sex-advice expert who took the series to a whole new level.
Norman E. Bowie is the former Elmer L. Andersen Chair in Corporate Responsibility and current Professor Emeritus at the University of Minnesota. He has held a position as Dixons Professor of Business Ethics and Social Responsibility at the London Busin...
Mary Ewing-Mulligan has coauthored six wine books in the Wine For Dummies series (including two favorites, French Wine For Dummies and Italian Wine For Dummies) as well as her latest book, Wine Style (Wiley); taught hundreds of wine classes together; a...
Kyle Lacy is the owner of a social media marketing and design firm, Brandswag, and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having 5 or fewer employees and up to...
Bob LeVitus, often referred to as "Dr. Mac," is considered one of the world's leading authorities on all things Apple and he has been one of the Mac community's most trusted gurus for more than twenty years. His most recent titles include: iPhone For D...
Andy Rathbone is the author of all editions of Windows For Dummies. Over the last seven editions of the book, dating back to Windows 95 For Dummies, the franchise has sold over 7.6 million copies. Rathbone also is author of all editions of Upgrading &a...
Julie Adair King has been covering digital cameras and photography for over a decade. Along with the six editions of Digital Photography For Dummies, Julie has also written For Dummies guides covering specific Nikon and Canon digital SLR cameras, as we...
Dr. Joy Browne has a nationally-syndicated daily radio show with nearly 4 million listeners heard on the WOR Radio Network weekdays from 12-3 pm EST, and is the longest running program of its kind. Dr. Joy has the top 25 downloads at WOR and receives ...
Shamash Alidina is a professional mindfulness trainer, teacher and lecturer. He trained in mindfulness at the Centre For Mindfulness in Bangor and he has a Masters degree in Education, with a focus on brain and behaviour. Shamash is qualified as a prof...
Danna Korn is also the author of Living Gluten-Free For Dummies, Wheat-Free, Worry-Free: The Art of Happy, Healthy, Gluten-Free Living, and Kids with Celiac Disease: A Family Guide to Raising Happy, Healthy Gluten-Free Children. Respected as one of the...
