Rx Digital Marketing Storycast   /     Personas in Healthcare Communications for Pharma Marketers

Summary

Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk about healthcare personas and what this strategic tool can do for... The post Personas in Healthcare Communications for Pharma Marketers appeared first on Rx Digital Marketing.

Subtitle
Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers
Duration
Publishing date
2017-08-08 02:27
Link
http://RxDigitalMarketing.com/index.php/2017/08/07/personas-health-communications/
Contributors
  Buddy Scalera, Matt Balogh, Chris Cullmann
author  
Enclosures
https://s3.us-east-2.amazonaws.com/rxstorycast/RX+Storycast+004+Personas+in+Healthcare+Storytelling.mp3
audio/mpeg

Shownotes

Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the...

Storytelling for healthcare and pharmaceutical marketing in digital health.