http://primeconcepts.net - Dan Harley talks about how to transition from offline marketing and advertising to going online, how there are parallels between the two strategies and what you must do. There are enormous opportunities to reach your customers through the Internet, while the offline marketing opportunities are drying up. That's because your customers are going online to find you (or your competitors) and are abandoning traditional offline marketing channels. Dan describes the what and why of how to transition into online marketing and advertising and be successful at it. Listen to this show and learn more about online marketing and advertising for small businesses! Also look for a follow-up show on this subject and other marketing tips soon.