In today's highly competitive media-morphing world, working with the media one-on-one and getting heard above the noise is about having arsenal of 'Interview Tactics!' to get you there. Because being a MEDIA STAR in ANY situation, on-camera or off, requires stepping up, asking questions, responding to them, pitching your products, peaking your listener's interest and wrapping it up in 30 seconds or less...because sometimes that's all youre going to get.