Open Up Europe Podcast | Business and Entrepreneurship in Europe | Business Strategy | Technology | Online Business   /     OUE05: Growth Hacking and Mysteries of Going Viral explained by Prof. Mohout

Description

Growing your audience. Going viral. Spreading the word out there. And all of that, for free. 0 dimes. Who wouldn't want that? That's the promised lands of Growth Hacking my friend. When you know what to ask there is no better person than to ask an academician who has run tons of experiment and taught lots of classes on the subject. I am talking about the guest of the episode 5, Prof.  Omar Mohout. Is Growth Hacking a Hype? We have had an ecstatic talk with Prof. Mohout who is the Professor of Entrepreneurship in Antwerpen School of Management. He gives key elements of growth hacking and explains the 3 top qualities of a growth hacker. He is the author of 3 ground-breaking books: Lea(r)n Pricing, Lea(r)n Marketing and Start Up Masterclass.  He is an Entrepreneur himself, an advisor in top startups like ReleaseQueue and ProSoccerData.  He is a mentor in accelerator programs like Microsoft Innovation Center and iMinds. He is a jury in many start up competitions - one of them being StartUp Weekend which is organized by Gregory Van Ass - as you remember he was the guest of the very first episode.  You will learn a lot in this episode and enjoy the fluent style of Prof. Mohout. As a bonus you will learn what to do if you would like to get people like Omar Mohout as part of your advisory board :) Please let me know if you have any questions or comments! Show Notes My favourite part of the podcast was when Prof. Mohout shared his favourite Growth Hacks. Global Brain Institute Here are the show notes: [2:30] How does Academia and Entrepreneurship can go hand in hand - he also explains why he has joined academia when he was anb entrepreneurs [5:00] What are the patterns for high growth startups? [10:30] What are the metrics to focus on while validating a startup idea? (He gives 2 brilliant examples) [11:00] Prof. Mohout's Shark Bite vs Mosquito Bite Framework [13:00] How do I know the problem I am addressing is a Shark bite or a Mosquito bite? [16:00] What's growth hacking? Prof. Talks about the history of growth hacking and the communities. [17:45] Omar gives examples on the most innovative Growth Hacks from European Startups [18:15] The balance of depending on an environment [19:00] The secret behind the rocket fueled growth of Skype [20:50] What's the recipe of going viral? How did Skype go viral? What are the techniques? [24:00] How does the profile of a good growth hacker look like? [25:00] Prof. Omar Mohout's favourite growth hacks :) [27:00] Should a StartUp go to raise money first or find customer first? [28:30] How should a startup balance their scaling? [31:00] The importance of Advisory Boards and tips for getting people on it. [35:00] How does the #betech look like this year?   The post OUE05: Growth Hacking and Mysteries of Going Viral explained by Prof. Mohout appeared first on Open Up Europe.

Summary

Growing your audience. Going viral. Spreading the word out there. And all of that, for free. 0 dimes. Who wouldn't want that? That's the promised lands of Growth Hacking my friend. When you know what to ask there is no better person than to ask an academician who has run tons of experiment and taught lots of classes on the subject. I am talking about the guest of the episode 5, Prof.  Omar Mohout. Is Growth Hacking a Hype? We have had an ecstatic talk with Prof. Mohout who is the Professor of Entrepreneurship in Antwerpen School of Management. He gives key elements of growth hacking and explains the 3 top qualities of a growth hacker. He is the author of 3 ground-breaking books: Lea(r)n Pricing, Lea(r)n Marketing and Start Up Masterclass.  He is an Entrepreneur himself, an advisor in top startups like ReleaseQueue and ProSoccerData.  He is a mentor in accelerator programs like Microsoft Innovation Center and iMinds. He is a jury in many start up competitions - one of them being StartUp Weekend which is organized by Gregory Van Ass - as you remember he was the guest of the very first episode.  You will learn a lot in this episode and enjoy the fluent style of Prof. Mohout. As a bonus you will learn what to do if you would like to get people like Omar Mohout as part of your advisory board :) Please let me know if you have any questions or comments! Show Notes My favourite part of the podcast was when Prof. Mohout shared his favourite Growth Hacks. Global Brain Institute Here are the show notes: [2:30] How does Academia and Entrepreneurship can go hand in hand - he also explains why he has joined academia when he was anb entrepreneurs [5:00] What are the patterns for high growth startups? [10:30] What are the metrics to focus on while validating a startup idea? (He gives 2 brilliant examples) [11:00] Prof. Mohout's Shark Bite vs Mosquito Bite Framework [13:00] How do I know the problem I am addressing is a Shark bite or a Mosquito bite? [16:00] What's growth hacking? Prof. Talks about the history of growth hacking and the communities. [17:45] Omar gives examples on the most innovative Growth Hacks from European Startups [18:15] The balance of depending on an environment [19:00] The secret behind the rocket fueled growth of Skype [20:50] What's the recipe of going viral? How did Skype go viral? What are the techniques? [24:00] How does the profile of a good growth hacker look like? [25:00] Prof. Omar Mohout's favourite growth hacks :) [27:00] Should a StartUp go to raise money first or find customer first? [28:30] How should a startup balance their scaling? [31:00] The importance of Advisory Boards and tips for getting people on it. [35:00] How does the #betech look like this year?