Have you ever wondered how to get press attention as a European Start Up? It seems sort of a black magic - you happen to impress one person and boom, suddenly the users flock to your site! Ever asked the magician tell his/her trick? That's essentially what we do on the show! Especially interesting when the black magician is one of the WIRED TOP 100 Influencers and inspiring Journalist, Robin Wauters! You have planned an outstanding launch and only missing guest for the party is the media. But how will you do that? Delve into the secrets of publicity with Robin Wauters How should you pitch to a journalist? What does Robin Wauters think about the press releases? Which verticals in Europe are hot right now? What's the best startup hub to start a business in Europe? Listen to the episode to find out all the answers to these questions, and more. Because in the episode Robin Wauters shares his tips not only for entrepreneurs, but also for those who have aspirations to become tech journalists. We are contemplating over how he began his blog, then his move to TechCrunch, TheNextWeb and finally how his being let go from TNW has led to the route of successful journalist he is today. Despite having tons of credentials under his belt like having worked in TechCrunch and TheNextWeb AND being named as a top influencer - you will be surprised how humble he is. Last but not least we chat about Tech.Eu and what Robin attributes its success in Europe. Give this episode a listen, you will love it - guaranteed! Resources Tech.eu for the numbers mentioned Tech.Eu Podcast Show Notes of Episode 4 With Robin Wauters [02:30] - What did Robin study, what's his background? [04:05] - How does Robin keep up to date in this era of endless information clutter? [04:45] - How does Robin use twitter as a news aggregator :) [05:40] - What does Tech.eu have the other outlets don't? [07:17] - Do we have role models in Europe? [08:20] - Celebrity culture in Entrepreneurship in United States [10:00] - Robin reveals which bad incident has led him setting up Tech.Eu and make it successful [12:00] - What should an aspiring new tech journalist focus on? [14:48] - Sacrifices and Choices you have to make when you want to be a journalist [17:00] - What are the most promising verticals in Europe? And why? [18:46] - If you are starting a startup in EU, does the city matter? [20:00] - What should an entrepreneur do if he is one of the hot verticals? [20:20] - The secret sauce to get press attention [22:15] - The ingredients for the perfect pitch [23:00] - Should I send out Press Releases? [24:00] - What constitutes the success of a Start Up Hub? [26:30] - Who calls themselves as "the next silicon valley"? (And why they are idiots) [28:30] - As EU how do we stack up against the rest of the world in terms of our numbers? [33:00] - Belgian Start Up Manifest and making policy maker [36:00] - Emerging Tech Hubs as Turkey, Hungary etc. The post OuE04: Robin Wauters on being a Top Influencer and Keys to a Successful Startup PR appeared first on Open Up Europe.
Have you ever wondered how to get press attention as a European Start Up? It seems sort of a black magic - you happen to impress one person and boom, suddenly the users flock to your site! Ever asked the magician tell his/her trick? That's essentially what we do on the show! Especially interesting when the black magician is one of the WIRED TOP 100 Influencers and inspiring Journalist, Robin Wauters! You have planned an outstanding launch and only missing guest for the party is the media. But how will you do that? Delve into the secrets of publicity with Robin Wauters How should you pitch to a journalist? What does Robin Wauters think about the press releases? Which verticals in Europe are hot right now? What's the best startup hub to start a business in Europe? Listen to the episode to find out all the answers to these questions, and more. Because in the episode Robin Wauters shares his tips not only for entrepreneurs, but also for those who have aspirations to become tech journalists. We are contemplating over how he began his blog, then his move to TechCrunch, TheNextWeb and finally how his being let go from TNW has led to the route of successful journalist he is today. Despite having tons of credentials under his belt like having worked in TechCrunch and TheNextWeb AND being named as a top influencer - you will be surprised how humble he is. Last but not least we chat about Tech.Eu and what Robin attributes its success in Europe. Give this episode a listen, you will love it - guaranteed! Resources Tech.eu for the numbers mentioned Tech.Eu Podcast Show Notes of Episode 4 With Robin Wauters [02:30] - What did Robin study, what's his background? [04:05] - How does Robin keep up to date in this era of endless information clutter? [04:45] - How does Robin use twitter as a news aggregator :) [05:40] - What does Tech.eu have the other outlets don't? [07:17] - Do we have role models in Europe? [08:20] - Celebrity culture in Entrepreneurship in United States [10:00] - Robin reveals which bad incident has led him setting up Tech.Eu and make it successful [12:00] - What should an aspiring new tech journalist focus on? [14:48] - Sacrifices and Choices you have to make when you want to be a journalist [17:00] - What are the most promising verticals in Europe? And why? [18:46] - If you are starting a startup in EU, does the city matter? [20:00] - What should an entrepreneur do if he is one of the hot verticals? [20:20] - The secret sauce to get press attention [22:15] - The ingredients for the perfect pitch [23:00] - Should I send out Press Releases? [24:00] - What constitutes the success of a Start Up Hub? [26:30] - Who calls themselves as "the next silicon valley"? (And why they are idiots) [28:30] - As EU how do we stack up against the rest of the world in terms of our numbers? [33:00] - Belgian Start Up Manifest and making policy maker [36:00] - Emerging Tech Hubs as Turkey, Hungary etc.
Have you ever wondered how to get press attention as a European Start Up? It seems sort of a black magic – you happen to impress one person and boom, suddenly the users flock to your site!
Ever asked the magician tell his/her trick? That’s essentially what we do on the show! Especially interesting when the black magician is one of the WIRED TOP 100 Influencers and inspiring Journalist, Robin Wauters!
You have planned an outstanding launch and only missing guest for the party is the media. But how will you do that?
How should you pitch to a journalist? What does Robin Wauters think about the press releases? Which verticals in Europe are hot right now? What’s the best startup hub to start a business in Europe?
Listen to the episode to find out all the answers to these questions, and more. Because in the episode Robin Wauters shares his tips not only for entrepreneurs, but also for those who have aspirations to become tech journalists. We are contemplating over how he began his blog, then his move to TechCrunch, TheNextWeb and finally how his being let go from TNW has led to the route of successful journalist he is today.
Despite having tons of credentials under his belt like having worked in TechCrunch and TheNextWeb AND being named as a top influencer – you will be surprised how humble he is.
Last but not least we chat about Tech.Eu and what Robin attributes its success in Europe.
Give this episode a listen, you will love it – guaranteed!
Tech.eu for the numbers mentioned
[02:30] – What did Robin study, what’s his background?
[04:05] – How does Robin keep up to date in this era of endless information clutter?
[04:45] – How does Robin use twitter as a news aggregator
[05:40] – What does Tech.eu have the other outlets don’t?
[07:17] – Do we have role models in Europe?
[08:20] – Celebrity culture in Entrepreneurship in United States
[10:00] – Robin reveals which bad incident has led him setting up Tech.Eu and make it successful
[12:00] – What should an aspiring new tech journalist focus on?
[14:48] – Sacrifices and Choices you have to make when you want to be a journalist
[17:00] – What are the most promising verticals in Europe? And why?
[18:46] – If you are starting a startup in EU, does the city matter?
[20:00] – What should an entrepreneur do if he is one of the hot verticals?
[20:20] – The secret sauce to get press attention
[22:15] – The ingredients for the perfect pitch
[23:00] – Should I send out Press Releases?
[24:00] – What constitutes the success of a Start Up Hub?
[26:30] – Who calls themselves as “the next silicon valley”? (And why they are idiots)
[28:30] – As EU how do we stack up against the rest of the world in terms of our numbers?
[33:00] – Belgian Start Up Manifest and making policy maker
[36:00] – Emerging Tech Hubs as Turkey, Hungary etc.
The post OuE04: Robin Wauters on being a Top Influencer and Keys to a Successful Startup PR appeared first on Open Up Europe.
