In my experience with the clients we have worked with and those we are prospecting, it seems most of them just wanted a website that their customer or audience can relate with from their brand perspective. Whether the site is beautiful or usable is not really the subject they want to discuss except for a few. Web presence for their business was their major concern. One might be quick to conclude that they are naive about what a website should look like or should be. Yes, that submission may be correct, but alas! From professional stand point, what they requested for (a website that customer or audience can relate with. That is, a user friendly or usable website; and then, from their business or brand perspective. That is, the design structures & color combination, which is simply aesthetics, has already embedded in it the task to develop a business website that is functional.