The reach of technology today extends nearly everywhere, and more importantly, in this new age, beyond the data center. Not only do more and more people carry the internet in the palm of their hand, but virtually all elements of business processes, production, collaboration and physical infrastructure are becoming instrumented electronically, networked and accessible, enabling new and exciting solutions and services. This is the foundation of a smarter planet, creating new value for business, government and science. A very dynamic infrastructure is required to support this expansion of value, powered by advances in Service Management to provide improved agility in leveraging technology, with vastly reduced costs and greater automation and efficiency. Service Management provides the visibility, control, and automation of this dynamic infrastructure, and a vehicle to monetize management technology. I will discuss market forces, opportunity, technology directions, and research challenges.