This special Partnered Report introduces one of the most important new domains for brand marketers, influencer marketing, or partnering with leading creators on social platforms to extend brand messages. JOIN PARTNERED - the company-to-company bizdev network for brands & startups: http://www.partnered.com In this video: What networks have given rise to influencers? What types of companies are helping brands connect to influencers? Why brands are interested. For more innovation news at the intersection of brands and startups, follow us: LinkedIn: http://linkd.in/1kvcETZ Twitter: http://www.twitter.com/partnered Instagram: http://www.instagram.com/partneredco More at http://news.partnered.com