Shownotes
In this week's episode of PandoWeekly, Erin Griffith interviews Phillippe von Borries and Justin Stefano, the co-founders and co-CEOs of Refinery29.
Refinery29 just raised $20 million in fresh capital to invest in its fashion and lifestyle media property, after a year of experimenting with commerce and deciding it just wasn't worth it. We're going to have an in-depth discussion of the whole "content and commerce" trend that has swept media startups for the past year. We'll break down why commerce wasn't right for Refinery29, and whether those reasons are universal, to the category or unique to it.