Cart abandonment is a fact whether you have a small or large online store. Learn why it happens, preventions and ways to recover your potential customer orders.
This last week I had the pleasure of attending WooConf, the much anticipated, 3rd annual WooCommerce conference. While there, I had the chance to snag some time with one of my favorite eCommerce peeps, Beka Rice. This is Beka’s third appearance on our podcast, and it’s always an information-packed episode. As Head of Product at SkyVerge, the company that also runs Jilt, Beka is recognized as an expert in cart abandonment and I thought there was no one better than Beka to give us some insights into the how, what, why and when of it. As online shop owners this is one of the largest challenges we face. Listen in as Beka not only gives us some great tips and concepts behind cart abandonment, but also tells us what we can do to make the best of those times when our customer bails on us.
You will find a full transcript at the end of this post.
We chatted about:
* Why carts are abandoned
* How checkout, payment and security can contribute to abandoned carts
* Return policies and how they affect that after-purchase experience
* Tips on the recovery of those abandoned carts
Thanks to Our Podcast Sponsor: Jilt
Getting customers to visit your online store is one of the toughest challenges you face as a merchant. Of the visitors who add an item to their cart, 70% leave your site without purchasing, wasting much of the traffic your store gets. Jilt helps you increase revenue by recovering these lost sales, making the most of your traffic. In fact, most Jilt merchants increase revenue by 20% within 20 minutes by turning on their first automated recovery email campaign. Visit Jilt.com/bobwp to learn how WooCommerce, Easy Digital Downloads, and Shopify merchants have already generated over $23 million in extra sales.
Make sure you use this link to get 2 months free!
Jilt.com/bobwp
Transcript
You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 110 October 25 2017
Bob Dunn: Hey. everybody. Bob here. We are at WooConf Seattle 2017 and I’m lucky to have Beka Rice here from Jilt. She’s going to be talking about cart abandonment. How are you doing?
Beka Rice: I’m doing great, Bob. It’s a little rainy here in Seattle, but thanks so much for having me on this.
Bob: Alrighty, well, we’re going to dive right into this, and it’s a topic I think anybody with an eCommerce site will want to know more about. Why in the world do people abandon their carts?
Why do people abandon their carts?
Beka: That’s an excellent question, and one I think many merchants find themselves asking. We track abandonment at Jilt, but instead of talking about what we can do about that, to start, we need to talk about how we can prevent it. Many of us has seen the Baymard Institute statistic that says almost 70 percent of carts are abandoned and in stats, we find that to be pretty consistent, pretty accurate. When you consider the fact that the average order value for e-commerce shops is over $54, that’s a huge amount of money. In fact, at Jilt we find that the average order value of the carts that we recover is over $100. That’s a tremendous amount of money that merchants are losing to sales that customers just leave on the table. We’ve done a lot of digging into how can prevent this and how merchants can stop these sales f...