She’s affectionately known as “America’s Tweetheart," a self-described “social media freak,” Sarah Evans is a key influencer in the social media space. With more than 90,000 Twitter followers (@PRSarahEvans), she is the creator (and moderater) of #Journchat, the first-ever weekly live tweetchat for public relations professionals, journalists and bloggers. Sarah is currently the chief evangelist for Tracky, a technology company based in Las Vegas. Listen to hear Sarah's social media tips for small businesses, and different ways you can brand yourself personally in the social media space.