In the commercial world, "the recording industry"–a reference to recording performances of songs and pieces and selling the recordings–began to be used as a loose synonym for "the music industry". It is by far the most lucrative industry and is connected to Hollywood. But does the "music" released by this mass business have a very strange source? And if so, could HE BE IDENTIFIED? Are songs and lyrics really in our brains or does the process of songwriting require INCEPTION?