Launching your small business doesn't just take work - it takes research. Mike Rosenthal, owner of Jawea Frozen Desserts, walks us through the many, many tests and focus groups he held to nail down the look, feel and branding of his company. From setting up shop in a Mexican restaurant to the shelves at Whole Foods, his story is a great one. Get more Who, What, Wix at www.whowhatwix.com.
Launching your small business doesn't just take work - it takes research. Mike Rosenthal, owner of Jawea Frozen Desserts, walks us through the many, many tests and focus groups he held to nail down the look, feel and branding of his company. From setting up shop in a Mexican restaurant to the shelves at Whole Foods, his story is a great one. Get more Who, What, Wix at www.whowhatwix.com.