DIGITAL TRUTH   /     What an iconic 70's band can teach us about image and marketing in 2017

Description

Many groups are claimed to be "legendary" usually by their manager or record label. Radio Birdman were legendary even before they split up. As one of the first Australian independent bands, they wrote the rules.   The group influenced the work of many successful, mainstream bands, and are now considered instrumental in Australia's musical growth.It took a film maker with experience in editing documentaries to tell a story many thought was too big to fit on the screen. Jonathan Sequira, who made Decent into the Maelstrom talks here to the Digital Truth and explains how marketing of the movie via social media emulates the Do it Yourself attitude of the band and the lessons for small and middle sized businesses in getting the most out of Facebook, Twitter and other Social media sites such as fan-force.comhttps://fan-force.com/

Summary

Many groups are claimed to be "legendary" usually by their manager or record label. Radio Birdman were legendary even before they split up. As one of the first Australian independent bands, they wrote the rules.   The group influenced the work of many successful, mainstream bands, and are now considered instrumental in Australia's musical growth.It took a film maker with experience in editing documentaries to tell a story many thought was too big to fit on the screen. Jonathan Sequira, who made Decent into the Maelstrom talks here to the Digital Truth and explains how marketing of the movie via social media emulates the Do it Yourself attitude of the band and the lessons for small and middle sized businesses in getting the most out of Facebook, Twitter and other Social media sites such as fan-force.com https://fan-force.com/

Subtitle
Many groups are claimed to be "legendary" usually by their manager or record label. Radio Birdman were legendary even before they split ...
Duration
12:38
Publishing date
2017-07-26 22:38
Link
https://player.whooshkaa.com/episode?id=112675
Contributors
  Tony Peterson
author  
Enclosures
http://media.whooshkaa.com/podcasts/1404/episodes/81ab9e-js-podcast-sm.mp3?id=112675
audio/mpeg