Mobile's Next Big Thing / Q&A With Bluefly, Part 2

Subtitle: Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things tal
Duration: 00:08:00
Publishing date: 2011-01-04 23:15
Link: http://www.blogtalkradio.com/mobilenextbigthing/2011/01/04/qa-with-blue-fly-part-2
Contributors: Mobiles Next Thing; author
Enclosures: http://www.blogtalkradio.com/mobilenextbigthing/2011/01/04/qa-with-blue-fly-part-2.mp3; audio/mpeg

Shownotes

Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things talks to Marty Keane, SVP of e-Commerce on the company's mobile marketing strategy for 2011.