LIVE FROM NABSHOW 2016   /     The Business of AdTech: Ad Blockers

Description

The Truth About Ad Blockers: Making Lemonade out of Lemons Tue. April 19| 10:00 AM - 10:45 AM Ad blockers present the newest -and possibly most dangerous- crisis in marketing and media right now. But what's the solution? We'll get into the nitty gritty of ad blocking from the technology to the psychology behind consumer behavior, the costs to publishers, potential solutions and the forecast for the future of the industry. Part of the Advanced Advertising Theater. Level: Advanced Advertising Theater MODERATOR Paul Kontonis Chief Marketing and Communications Officer Digiday PANELISTS David Bickford Head of TV Sales & Strategy and Multi-Platform Group Director Bloomberg Media Group Erin Kapczynski Vice President, Marketing Purch Ryan Nathanson VP of Digital Strategy & Ad Operations Federated Media Zane Vella CEO and Founder Watchwith

Subtitle
The Truth About Ad Blockers: Making Lemonade out of Lemons Tue. April 19| 10:00 AM - 10:45 AM Ad blockers present the newest -and possibly most dangerous- crisis in marketing and media right now. But what's the solution? We'll get into the nitty...
Duration
2974
Publishing date
2016-07-07 23:53
Link
http://www.spreaker.com/user/thetechcat/vaevents041916a
Contributors
  Lori H. Schwartz
author  
Enclosures
http://api.spreaker.com/download/episode/8803006/vaevents041916a.mp3
audio/mpeg