Less is More: Rethinking TV Advertising for a Multi-Platform, Data-Driven World Mon. April 18| 1:00 PM - 1:45 PM | With the emerging trend of increased programming time and decreased commercial time, the broadcast industry is facing a new reality- the need for new long-form branded advertising formats and alternative strategies for monetizing audiences. What is data-driven advertising? Can advanced advertising technology and new formats be used by programmers and advertisers to keep viewers watching? We will talk to the executives that are exploring new interactive formats and engaging the audience in ways consistent with their behavior. Part of the Advanced Advertising Theater. SESSION SPONSOR Sponsored by RSG Media MODERATOR Dade Hayes Editor Broadcasting & Cable PANELISTS Chick Foxgrover SVP, Chief Digital Officer 4A Curt Marvis President and Co-Founder QyouTV Zane Vella CEO and Founder Watchwith