Broadcast @NABShow: Conversations with Leading TV Researchers Mon. April 18| 3:00 PM - 3:45 PM | Join Mike Bloxham, Senior Vice President National TV and Video for Frank N. Magid Associates as he sits down with Liz Huszarik, EVP of Media Research & Insights at Warner Bros. and David Poltrack, Chief Research Officer, CBS Corporation and President of CBS VISION for a exciting discussion on innovation around Television advertising. How do broadcasters evolve and navigate risk in order to take advantage of the changing marketplace and the desires of consumers? How do they distinguish between "bright shiny objects" and real opportunities for sustainable advantage? Senior research executives discuss the complex task of charting the future success of their organizations - whatever that looks like. Part of the Advanced Advertising Theater. SESSION SPONSOR Sponsored by RSG Media MODERATOR Mike Bloxham Senior Vice President National TV and Video Frank N. Magid Associations PANELISTS Liz Huszarik Executive Vice President Warner Bros. Media Research & Insights David Poltrack Chief Research Officer CBS Corporation