Shirin creates high quality innovative multi-platform immersive interactive experiences that inspire, empower, and engage children and adults. Previously, Shirin worked as the Research Manager & Bratz Brand Manager at MGA Entertainment, where she combined her child and youth marketing expertise with her toy marketing experience to perform ongoing research and analysis of the most current industry trends, consumer motivations and competitor activity for over five years. Salemnia was also responsible for the design development of MGA’s Play Lab - a place where dyads and triads of children and their parents gather for in-house qualitative research right on MGA’s premises.