Data is everywhere, and yet valuable insights are hard to find. That’s because much of this data is unstructured, in the form of verbal commands, social media posts, and even text-speak. If you’re a developer, you’ve probably felt the pressure to develop an app that can unlock the potential in all that data. IBM Watson cognitive application programming interfaces (APIs) are the key. With Watson cognitive APIs, you can rapidly build powerful applications that incorporate cognitive capabilities in areas such as natural language understanding, speech-to-text, and text analytics. In this podcast, Watson Developer Evangelist Zach Walchuk discusses how to use Watson APIs as “building blocks” to easily develop rich cognitive applications that can unlock the business value in unstructured data. Tune in to hear how to create enhanced conversational and social media monitoring apps in minutes, not months, as well as how to experiment with Watson APIs for free.