These days, business disruption can come from anywhere at any time. What can business leaders do to neutralize the threat? Use cognitive technologies to stave off imminent disruption, says Manish Goyal, Program Director for IBM Watson Developer Cloud. Hear more about these opportunities in this episode of the Watson Innovations podcast. Find out how using IBM Watson APIs to unlock the potential in unstructured data is helping companies like Woodside Oil & Gas, OmniEarth, and Hilton Hotels not only avoid disruption, but foster disruption themselves. Then, learn ways you can put the power of Watson APIs to work in your own organization.