The digital universe is growing at a massive rate, and much of it is unstructured data in the form of images. In fact, in 2015 alone, consumers took 1 trillion pictures and uploaded them to social media. All this visual data provides organizations more opportunities than ever to transform their operations and deliver superior customer experiences at scale. However, without a way to quickly and expertly analyze the content of images, organizations could be left in the dark. In this podcast, Alyssa Simpson, Watson Senior Offering Manager, discusses why computer vision is important in the digital era and how the Watson Visual Recognition cognitive API is helping companies like OmniEarth, Inc. turn image insights into value. Learn how industries as diverse as manufacturing to marketing can benefit from computer vision as well as how you can get started today. Podcast series: https://soundcloud.com/ibm-watson Episode guide: http://www.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=LBO12349USEN