Apple is creating a TV series (Planet of the Apps), a documentary (with Drake), they funded a podcast (Malcolm Gladwell's "Revisionist History"), and they worked with Frank Ocean to directly distribute his new album. Is this a signal of a larger shift? Or will they stick to their roots of just being a technology company. See more from us at: https://hardbound.co https://twitter.com/nbashaw https://twitter.com/willhoekenga