After a long summer break, we're back. This is the first part of a three-part special with the folks at the fundraising platform, JustGiving.com. This episode I talk to Jamie Parkins Today’s I am chatting to Jamie Parkins, about JustGiving's origin story, why storytelling is so important to good fundraising and the importance of knowing your who your Very Important Fundraisers, (VIFs) are. And of course, we uncover some great tips and trends for charities – big and small – to take on board, when thinking about how they best use digital to raising money. Part two, of our JustGiving special will be released next week.