Snapchat Upgrades: The Implications for users and advertisers. A few weeks ago, the popular social platform Snapchat released two new features, Snap Maps and Snap Links. Snap Maps is a new facet of Snapchat in which users can display their location to those following them on the application. Snap Links offer users, influencers and brands the opportunity to engage in a new and interactive way through the application. This addition to Snapchat mimics updates from competitor platform Instagram. During this episode of The EDGE Podcast we will dive in and explore what the implications of these new features are, consumer perceptions of these updates and how advertisers can best utilize them to further their brands. Enjoy! More About Snap Maps from Snapchat - https://goo.gl/yGEyyn -------------------- The EDGE Podcast is a weekly production that looks to focus on new and emerging trends in the marketing and advertising category. Each week we cover some of the most recent developments, conduct in-depth interviews, and look to brands who are taking advantage of these changes today. Content included is derived from Periscope's internal research firm. Publications, advisement, and other services are available upon request. Views and opinions shared on on the show are our own. More info — www.edge.periscope.com