This week Carter interviews Joe Filipas on his recent Public House presentation. Sources referenced: Links from the presentation: Down the Back Staircase — Dateline NBC / https://goo.gl/uAaXhs The Staircase: The Greatest True Crime Documentary / https://goo.gl/XgqCdq Moneyball / Michael Lewis / https://goo.gl/sa0fBc Amos Tversky and Daniel Kahneman / Vanity Fair / https://goo.gl/Ur2t4m The EDGE Podcast is a weekly production that looks to focus on new and emerging trends in the marketing and advertising category. Each week we cover some of the most recent developments, conduct in-depth interviews, and look to brands who are taking advantage of these changes today. Content included is derived from Periscope's internal research firm. Publications, advisement, and other services are available upon request. Views and opinions shared on on the show are our own. More info — www.edge.periscope.com