This week we talk with Communications Strategist Carly Steffen and take a deep exploration into what "Communications Planning" is and how agencies, brands, and clients can benefit from doing these exercises together. The EDGE Podcast is a weekly production that looks to focus on new and emerging trends in the marketing and advertising category. Each week we cover some of the most recent developments, conduct in-depth interviews, and look to brands who are taking advantage of these changes today. Content included is derived from Periscope's internal research firm. Publications, advisement, and other services are available upon request. Views and opinions shared on on the show are our own. More info — www.edge.periscope.com