This week Carter and Paul recap the week's top posts from Periscope EDGE. EDGE articles referenced: McDonalds Launches "Promoticon" in UAE https://edge.periscope.com/2017/04/mcdonalds-launches-promoticon-in-uae/ The real ad-block killer? Paying consumers for their attention https://edge.periscope.com/2017/04/the-real-ad-block-killer-paying-consumers-for-their-attention/ The EDGE Podcast is a weekly production that looks to focus on new and emerging trends in the marketing and advertising category. Each week we cover some of the most recent developments, conduct in-depth interviews, and look to brands who are taking advantage of these changes today. Content included is derived from Periscope's internal research firm. Publications, advisement, and other services are available upon request. Views and opinions shared on on the show are our own. More info — www.edge.periscope.com