CliffCentral.com — According to Institute for Study Securities Africa, many refer to the shift in data collection and analysis as a ‘data revolution,’ in which there is unprecedented potential to mainstream the use of ‘big data’ in areas like marketing, government services and development. Big data is a somewhat nebulous term, but here it refers to large, complex datasets which are rapidly generated from electronic sources such as cell phones, social media and satellites.
According to Institute for Study Securities Africa, many refer to the shift in data collection and analysis as a ‘data revolution,’ in which there is unprecedented potential to mainstream the use of ‘big data’ in areas like marketing, government services and development. Big data is a somewhat nebulous term, but here it refers to large, complex datasets which are rapidly generated from electronic sources such as cell phones, social media and satellites.