Tom Webster is Vice President, Strategy and Marketing of Edison Media Research with nearly 20 years of experience in media research, marketing strategy and product development. Webster’s duties at Edison include radio research, strategic development, and also leading Edison’s talent research efforts. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. Webster has developed several innovative new research products and applications, including a pioneering digital focus group methodology for testing and evaluating talent.