PodcastOne   /     FTC working to eliminate misleading marketing tactics

Description

From sly celebrity endorsements on social media to misleading green marketing gambits to phony third-party certifications the Federal Trade Commission is looking forward to a busy year. FTC has made it a priority to ensure marketers aren't using deception to take in gullible consumers. Tom Pahl, acting director of the FTC Bureau of Consumer Protection, joined Federal Drive with Tom Temin to provide more details on the agencys goals.

Subtitle
From sly celebrity endorsements on social media to misleading green marketing gambits to phony third-party certifications the Federal Trade Commission is looking forward to a busy year. FTC has made it a priority to ensure marketers aren't...
Duration
19:20
Publishing date
2018-01-31 13:15
Link
http://www.PodcastOne.com/programhighlights?pid=1791773
Contributors
  Tom Temin
author  
Enclosures
http://podone.noxsolutions.com/launchpod/federal-drive/mp3/013118_Pahl_FULL_WEB.mp3
audio/x-mpeg