On this week's Sportego Fan Engagement Podcast we were delighted to be joined by the man in charge of Fan Engagement and CRM at AZ Alkmaar, Bas Schnater. We discuss what Fan Engagement means, as well as how AZ have modernised their CRM and the benefits of that. In addition, we bring you details of next month's Fan Engagement Conference in Dublin's Aviva Stadium. For more information on that, check out [www.sportego.ie/fecdublin](www.sportego.ie/fecdublin) or follow us on twitter [@WeAreSportego](www.twitter.com/wearesportego)
On this week's Sportego Fan Engagement Podcast we were delighted to be joined by the man in charge of Fan Engagement and CRM at AZ Alkmaar, Bas Schnater. We discuss what Fan Engagement means, as well as how AZ have modernised their CRM and the benefits of that. In addition, we bring you details of next month's Fan Engagement Conference in Dublin's Aviva Stadium. For more information on that, check out www.sportego.ie/fecdublin or follow us on twitter @WeAreSportego