Back in episode 3, we explored the trend of gamification in apps. Now, we’re diving deeper into how to engage users with the psychology of motivation. Immersyve recently presented to us about Self-Determination Theory, a framework that explains the basic psychological needs behind high quality motivation. Richard Ryan and Scott Rigby of Immersyve sat down with us to discuss their theory and how it’s relevant in our new ever connected mobile world. They explain how the needs of Competence, Autonomy, and Relatedness can nurture motivation. Finally we explore how we can apply the ideas behind Self-Determination Theory to user experiences and life in general.