My guest today is David Amerland: journalist, author, consultant, five-time national British Taekwondo champion, technology guru, and spokeman for the Darebee online fitness initiative. Topics Include - What the Darebee project is, and how David got involved. - How Darebee is transforming fitness, socially, economically and philosophically. - The importance of the coach/manager in fitness. - How Darebee started as the work of founder Neila Rey, and grew into a major initiative. - Darebee’s unconventional business model: no endorsements, no sponsorships, no ads, no fees. - How the core concept that “everyone matters” permeates Darebee. - The issue of motivation for exercise, and how technology, community and “RPG Fitness” can help. - The structure of Darebee workouts, programs, and challenges. - How developing mental strength in one area carries over into other areas. - The idea that fitness is a multi-layered journey, not a destination. - The science behind bodyweight training vs. weight training. - Darebee’s data-driven approach to fitness and nutrition. - Inclusive fitness vs. status-driven fitness. - The welcoming, supporting nature of the Darebee community. - Replacing the “RICE” model of injury treatment. - How contemporary data analysis tools are changing our expectations and approach to health. - Integrating physical and mental fitness (“sound mind in a sound body”). - David’s upcoming book, for which he interviewed 100 snipers. - Determining when enough is enough in terms of fitness training. - Why continuous improvement and effort is more important than specific achievements. - Expanding the Darebee-type of initiative into other societal areas.