In this episode of Talking Motorcycles we explore the changing demographics in America and how they influence motorcycle manufacturers. For decades the "Baby Boomers" were the generation who have influenced the sport of motorcycling the most. Now, there is a new generation moving forward who will be in control? What are their interests? How will they drive the motorcycle business? What are manufactures already doing to win their dollars? Is it working? John Light of Evans Cooling joins us with his thoughts and ideas for how to influence the next generation of riders. His fresh approach appears to have merit. "Don't bubble wrap your kids...MotoWrap them!" John's thought process is inspiring and we believe has merit. Who or what inspired you to ride motorcycles? Was it your Father or Mother, Aunt or Uncle or a neighbor? We hear from many callers who inspired them! Shelly Rossmeyer of Rossmeyers Harley Davidson joins in on the discussion from a second generation motorcycle dealers perspective! We hope you enjoy this edition of Talking Motorcycles with Barry Boone. Special thanks to Clearwater Lights, Dunlop Motorcycle Tires, Bell Powersports, Sweet Marlays' Coffee and Bakery, TrueToyotaParts.com and Bruce Rossmeyers Harley Davidson in New Smyrna and Daytona Beach.