CEO of The Voice of Your Customer Crystal Kendrick joins the Rank Top 5 Sports Talk Network to discuss the economic impact of women on the NFL. Crystal L. Kendrick, President of The Voice of Your Customer, has more than 25 years of global and domestic marketing experience specifically targeting hard to reach, underserved, international and niche populations. She holds a BBA in Marketing from Temple University and an MBA in Business Administration from Northern Kentucky University. Crystal successfully completed Minority Business Executive Training Programs at Dartmouth College and the University of Wisconsin. The Voice of Your Customer is a marketing firm that assists clients to penetrate niche markets using assessments, focus groups, media campaigns, mystery observations, and survey research. Under her leadership, The Voice of Your Customer was named the NMSDC National Supplier of the Year and the Cincinnati PRSA Small Agency of the Year. Crystal currently serves on the board of Northern Kentucky Foundation, Cincinnati Convention and Visitors Bureau, Cincinnati Library Foundation and the Gwen Mooney Funeral Home. She is a Diamond Life Member of Delta Sigma Theta Sorority, Incorporated, and currently a member of the Cincinnati Alumnae Chapter. Crystal is also the National Recorder for The Links, Incorporated. Prior to launching The Voice of Your Customer, Crystal held management positions at General Cable, Fifth Third Bank and ArvinMeritor.