Zusammenfassung
At 32c3 we talked to Michelle Proksell about the Chinese internet, with a focus on WeChat, memes and a rainbow-shooting Mao.
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Shownotes
Introduction
Michelle’s research (00:00:58)
Examples. So many examples. (00:08:25)
- “Demographics” folder
- 美图秀秀 měitú xiùxiù: photo editing app (English name: Meitu Pic)
- Uniqlo: popular clothing store chain
- E-commerce on WeChat
- Business Insider: “WeChat is helping Chinese buy US homes”
- Tencent, huge internet company
- QQ, instant messenger platform
- WeChat has international appeal/international connections
- Weibo (literally “microblogging”) (often compared to Twitter to make it easier to understand for foreigners)
- Michelle’s “small data” database, individual assessment, chance of infering something wrong not as high as with big data
- Fundraising through WeChat is also possible
- 红包 hōngbāo: “red envelope”, which is used to gift money (esp. on Chinese New Year) to children and unmarried women
- WeChat described as “China’s homegrown OS (Operating System)”
- can be used to play games
- not an OS in the traditional sense, but in the way its used and the broad functions it provides; driving a lot of app development
- 1.3 billion Chinese: still ~600 million people are still offline (Xi Jinping wants everyone online by 2020)
- Older phones more prevalent in rural areas, not as many smartphones as seen in urban areas. Worse/no 3G coverage in the countryside?
- Migrant workers (PIC 1. bunk 2. selfie with bed in background 3. group of people)
- indicator: bunk beds
- indicator: gestures
crab legs formed to spell 中秋快乐 (“Happy Mid-Autumn Festival”)
Slightly modified WeChat startup screen
我不年轻了: Obama, Kim Jong Un, Shinzo Abe, Duang
- 53:20 Tianjin explosion: “Pray for Tianjin”
- “” originally intended as a high five, not hands folded in prayer
- Michelle enjoys fish pics
- 520 = 五二零 = wuerling ~> woaini = 我爱你
Q&A (1:01:30)
Thank you, Sendezentrum!
