Liza: Hillary Clinton's faux feminism lost her the election ... Recalling Clinton's infamous "baking cookies" remark ... Liza says Clinton used "neoliberal identity politics" ... Progressive, liberal, neoliberal: please define ... Liza's book on focus groups, Divining Desire ... The truth about famous failures: New Coke and the Edsel ... Was 2016 a rejection of focus-group driven politics? ...