Another top show this week, as we take insight and enjoy conversations with David Harris from the National Rugby League in Australia and Leigh Moore from BT Sport. David's role is General Manager: Fan & Member Insights and Marketing Strategy and has seen the NRL increase its membership year on year with a number of effective strategies that has fan engagement at the very core. Similarly, Leigh as the digital content lead for BT Sport and BT TV has played a key role in the huge growth and interaction from the sports broadcaster, having been involved since its 2013 start. Here, Leigh tells us a little about collaboration between social media and live TV production. Regular contributor Bas Schanter also pitches in with a look at measuring fan engagement, all wrapped up with Julian and Barrie giving updates on the growth of Fanalyse. Enjoy
Another top show this week, as we take insight and enjoy conversations with David Harris from the National Rugby League in Australia and Leigh Moore from BT Sport.
David's role is General Manager: Fan & Member Insights and Marketing Strategy and has seen the NRL increase its membership year on year with a number of effective strategies that has fan engagement at the very core.
Similarly, Leigh as the digital content lead for BT Sport and BT TV has played a key role in the huge growth and interaction from the sports broadcaster, having been involved since its 2013 start. Here, Leigh tells us a little about collaboration between social media and live TV production.
Regular contributor Bas Schanter also pitches in with a look at measuring fan engagement, all wrapped up with Julian and Barrie giving updates on the growth of Fanalyse. Enjoy