Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties' digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens' political participation is evolving through their use of digital communication technologies.
Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties' digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens' political participation is evolving through their use of digital communication technologies.