The fitness industry is at a critical moment in its young life. More and more gyms are opening every day and the competition is becoming greater and greater. Simply having the latest equipment will no longer suffice. Relationships between member client and the staff at the gym must be strong if the business is to be successful. Unfortunately, many personal trainers and staff are not sure how to forge and strengthen these relationships.Ā Dr. Roy Sugarman has written "Engaging and Retaining Clients in Healthy Behavior Change" for this very purpose. Today, we will discuss the principles behind a client centered training approach, as opposed to a trainer-centric approach where the trainer is the "expert" and client is just meat. We will also talk about the various strategies an actual techniques they can apply immediately.Ā Our guest today isĀ Dr. Roy Sugarman, Director of Applied Neuroscience at Athletes' Performance. Dr. Sugarman is a clinical neuropsychologist, a clinical psychologist, and an internationally-recognized expert in optimizing brain performance. With decades of experience working with corporate and field athletes, as well as victims of brain injury, Dr. Sugarman brings an objective approach to the management of mindset. He also advisesĀ on how to use these results to improve performance.